What is BrickTown

BrickTown Adventures is opening in South Denver Metro this summer. Bricktown: Alien Attack is our original location in Roswell, New Mexico. Visit the Roswell location website here.

What Is BrickTown?

BrickTown Adventures is an interactive, brick-built world where families build, explore, and create together.

Built from over one million LEGO® bricks, BrickTown is not JUST a toy store, a play place, or a museum.

It’s a hands-on adventure experience where kids, teens, and adults participate side-by-side.

More Than Just Looking — You’re Part of the Story

At BrickTown, you don’t just walk past displays. You:

Solve interactive challenges

Follow scavenger hunts

Discover hidden details

Help complete story-driven adventures

Every visit reveals something new.

The BrickTown Studio

Our Studio is where creativity comes alive.

Visitors can:

Build original creations

Participate in guided challenges

Solve design problems

Join curated workshops and camps

Whether you’re 6 or 60, there’s something deeply satisfying about building with your own hands.

Built for Families — Not Just Kids

Most attractions entertain kids while parents stand on the sidelines.

BrickTown is different.

Here, parents build with their kids.

Teens engage instead of scroll.

Families laugh, collaborate, and problem-solve together.

We believe the best memories happen when everyone participates.

A Home for LEGO Fans

BrickTown is also a gathering place for the LEGO fan community.

From detailed builds to digital design tools like BrickLink Studio, we celebrate creativity at every level.

Whether you’re a casual builder or a serious hobbyist, you’ll feel at home here.

Why BrickTown Exists

We created BrickTown because families need more places to:

Get off screens

Use their imagination

Work together

Be creative

Have fun in the same space

In a world full of passive entertainment, BrickTown is active, hands-on, and shared.

The Experience

Guests often describe BrickTown as:

“Unexpectedly immersive”

“Fun for adults too”

“The first place we’ve found where we all participate”

Read reviews of BrickTown: Alien Attack here.